Why Does My Cable Company Force Me To Subscribe To All These Stupid Channels?
If you're like most people, you look at your "basic" cable line-up and think: "Why do I have all these stupid channels? Wouldn't it be cheaper if I could just subscribe to the ones I actually like?"
You're probably convinced that there's a huge conspiracy going on to get you to pay for a bunch of crap you don't want.
You might be right. According to the American Cable Association (an organization that is obviously quite biased toward the cable industry) it's not your cable company's idea to force "Lifetime Movies" on you, it's the big media companies themselves that dictate cable line-ups through a technique called "tying and bundling."
According to the ACA, big media companies "tie" certain less desirable channels to the "must have" channels. For example, if you're a cable company and you want to offer ESPN, Disney says that you have to also offer a whole menu of other channels in order to get ESPN for a reasonable price. Big media companies will also mandate that these other channels be placed on the "basic" tier, regardless of how many cable subscribers are actually interested in the channel.
ACA says that in order to get the 13 most "desirable" channels, cable companies are obligated to distribute over 60 other channels. They say that this is preventing or limiting the cable company from offering more customizable options to the consumer. For example, if a cable company wanted to offer an expanded tier of kids programming, it might be prevented from moving certain stations away from the "basic" tier, because they had been bundled with a popular channel like Nickelodeon or The Disney Channel. The smaller the cable company, the harder it is to stand up to big media.
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